BUILD YOUR FUTURE
The goal of Build Your Future (BYF) is to change the perceptions that parents, teachers, counselors, and other influencers have about careers in construction with the ultimate goal being to recruit more young people into the community/industry. To accomplish this, BYF seeks to use non-traditional but proven media methods to push out and spread messages: social media and YouTube; geo-targeting; and behavior targeting. Check out www.byf.org
As interest is generated by Build Your Future (from a robust social media campaign/videos, etc.), a website is needed -- www.discovery.byf.org -- to drive people to it that contains the key concepts the BYF is trying to instill about construction careers. The website was designed specifically for parents, teachers, counselors and others to provide information on careers in construction in a way that resonates with them.